Yesterday, Ford debuted an impressive augmented reality demonstration at the 2017 North American International Auto Show in Detroit. The exciting technology immerses consumer with Ford's latest vehicles and advanced technologies in previously never experienced ways.
Via the interactive virtual demo, show-goers will have the opportunity to experience the aerodynamic testing of the all-new Ford GT supercar, view a demonstration of the new 10-speed automatic transmission for the 2018 Ford F-150, and "view into how the all-new EcoSport goes small and lives big."
“Think of augmented reality as the blending of virtual reality with real life,” says Garett Carr, Ford global auto shows manager. “It’s like having x-ray vision, with the power to take people deeper into our product and technology stories – it feels a little like magic.”